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rss@simplefeed.com (RSS) — Mon, 12 Apr 2010 17:15:00 GMT

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DMNews - Toolbox
April 05, 2010

How do I improve my turnaround time using RSS?

As campaigns become more sophisticated, the uses and needs of the e-mail component sometimes evolves beyond the technology's capacity. Conventional processes for e-mail deployment often don't allow for real-time or near real-time responses to moving targets, which keeps brands from being able to capitalize on certain timely opportunities, says Derek Harding, CEO of Innovyx.

Toyota has seized the opportunity to capture and disseminate news to fans through weekly Race Reports, which were intended to reach fans on the Mondays following weekend races. Given the time-sensitive nature of the reports, Toyota, Innovyx, Rapp LA and SimpleFeed created an application to send out the race recaps in less than 24 hours through both RSS and e-mail.

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SimpleFeed Named a "Red Herring 100 Global" Award Winner

rss@simplefeed.com (RSS) — Mon, 26 Jan 2009 07:19:00 GMT

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SimpleFeed Named a "Red Herring 100 Global" Award Winner

Los Altos, CA, January 27, 2009 – SimpleFeed, the leader in RSS Feed publishing and analytics for major corporations, announced today that it won the Red Herring 100 Global Award. Red Herring 100 finalists from North America, Europe and Asia of the last three years were eligible for this award.

“Being selected a Red Herring 100 Global winner is a testament to the growth and effectiveness of RSS Feed syndication and analytics for SimpleFeed’s Enterprise customers,” said Mark Carlson, CEO of SimpleFeed. “We are thrilled to be recognized as one of the most innovative private companies in the world.”

“We were so pleased to announce SimpleFeed as a Red Herring Top 100 Global Company,” commented Red Herring publisher Alex Vieux. “SimpleFeed has proven to be a company excelling in its industry. It was difficult for us to narrow down, but we are pleased to have included SimpleFeed in our list of promising companies.”

In 2008, SimpleFeed nearly doubled its enterprise customer base and distribution partnerships, while launching the third major version of its RSS Feed syndication, publishing and analytics service. In the last two years, SimpleFeed has been given industry recognition including being a Red Herring Top 100 North American Company, Business 2.0’s “Next Net 25” and one of InformationWeek’s “10 Hot Web Start-ups to You Should Know About.”

Red Herring Top 100 Global Companies are chosen from winners and finalists of the previous North America, Europe and Asia Red Herring Top 100 Companies. Winning and finalist companies from the previous three years were eligible for this outstanding award. Out of 1,800 successful and highly eligible companies, the Red Herring editorial team deployed a detailed process to drill-down the best companies first to 200 finalists, then to the top 100 winners of this global award. Evaluations were made on both quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration. The announcement of the winners was made at the Red Herring 100 Global taking place in San Diego from January 14-16, 2009. Present among the finalists were elite executives and venture capital leaders from around the world.

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

About SimpleFeed

Widely regarded as the technology and market share leader in RSS Publishing and Analytics, SimpleFeed helps Global 2000 companies create, manage and measure Feeds. With SimpleFeed, companies syndicate their web content to other sites and directly to customers and measure the business value of their Feeds. SimpleFeed’s customers include Sears, Intuit, EMC, and P&G. SimpleFeed sells its service directly and is partnered with leading Marketing Service Companies including Email Service Providers, Web Analytics Vendors and Advertising Agencies. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital. www.simplefeed.com.

Press contact:

Mark Carlson

SimpleFeed, Inc.

Tel: +1 650 947 7444

Email:press@simplefeed.com

Contact at Red Herring:

Anam Alpenia

Red Herring, Inc.

Phone: 650-428-2900

Email: aalpenia@redherring.com

Yvonne Caprini

Logistics Manager